So yesterday I went to K-Mart
(yes, I live within driving distance of an actual, real-live K-Mart) to buy my kid diapers, and you know what I saw? Christmas. My god, it was Christmas everywhere. And not just like, cards and stuff, but full on rotating, singing, fake-snow clotted Balsam-branched nightmares.
The curse of retail: The Christmas Creep.
Even us fun-loving, inherently reasonable, liquor store folk must fall victim to the unforgiving march of the Christmas Creep. I don’t even have a Halloween costume yet. I wore shorts and sandals less than a week ago!!! And yet, I must hang my head in shame as I tell you, we set up this display yesterday:
Yep. Eggnog.
Don’t get me wrong– Evan Williams ready-to-serve Eggnog is A-MAZING. It’s probably the best eggnog out there, spiked or otherwise (Stewart’s is a close second). But come on. I haven’t even conned my children out of their Halloween Reese’s yet. Have some compassion for the fall festivities.
But also, get the Nog. Get it before it’s gone. Every liquor store I have ever worked in has run out well before Christmas, and I’ve been doing this for 15 years (holy crap!). So there’s that.
P.S. I don’t know what we’re tasting this week, but I promise it isn’t eggnog. 😉
The Casual Wine Taster 
Ray Bradbury predicted the Christmas Creep in a collection of short stories
I read back in the 60s. He didn’t call it that, just described the phenomenon. I was scared then and I’m scared now. I want
To have congress pass many laws in da or
If consumers, and Staving off the creep is only one of them. Ummm, make
That two creeps.
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